Hi there, I'm David, a Product Designer based in Tel Aviv.

I went from design communications to designing for the screen, building interfaces where research, storytelling and visual craft meet.

SaaS Platform Revamp for Shaker Network

On this community management platform, prospective users struggled to grasp its up-front value, and new users stalled on setting up their dashboard. I redesigned both moments for a more intuitive experience.

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Shaker landing page and community management dashboard

New App Feature for Citi Bike – New York City

This popular bikeshare app is currently used to get from A-to-B. In a city full of events and happenings worth riding to, I expanded its scope with an activities hub to discover what's nearby.

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Citi Bike app screens showing the dock-to-ride activity flow

E-Commerce Site Revamp for Imports from Marrakesh

Twenty-five years of in-store trust haven't translated well to an online audience. To improve user confidence, I fully redesigned the site's structure and browsing‑to‑checkout flow.

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Imports from Marrakesh redesigned product page for a Moroccan leather pouf