Product Designer building thoughtful interfaces where research, storytelling, and visual craft meet.

Featured Client Project

SaaS Platform Revamp for Shaker Network

Problem

Prospective users couldn't easily grasp the community management platform's up-front value, and new users struggled to set up their dashboard.

Solution

Redesigned the core flow, from the website's homepage through the platform onboarding.

New App Feature for Citi Bike

Opportunity

This bikeshare app operates in a city full of things worth riding to. Tapping into that meant being able to use the app beyond an A‑to‑B commute.

Solution

Added an activities hub layer in the existing app to discover what's nearby, RSVP and ride there.

E-Commerce Site Revamp for Imports from Marrakesh

Problem

Twenty-five years of in-store trust never fully reached their existing website, quickly losing potential buyers.

Solution

Fully redesigned the site around how people actually shop, from product discovery through checkout.