Hi there, I'm David, a product designer based in Tel Aviv.

I went from design communications/PR to designing for the screen, building interfaces where research, storytelling and visual craft meet.

Featured Client Project

SaaS Platform Revamp for Shaker Network

I redesigned the community management platform's core flow, since prospective users couldn't easily grasp its up-front value and new users struggled with dashboard setup.

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Shaker landing page and community management dashboard

New App Feature for Citi Bike

In a city full of places worth riding to, this bikeshare app is used only for A-to-B commutes. I designed an activities hub to discover and ride to what's nearby.

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Citi Bike app screens showing the dock-to-ride activity flow

E-Commerce Site Revamp for Imports from Marrakesh

Twenty-five years of in-store trust never reached their website, losing buyers at the door. I rebuilt it around how people actually shop, from item discovery through checkout.

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Imports from Marrakesh redesigned product page for a Moroccan leather pouf