A decade in the design world, now designing for screens
I got my start with a degree in urban design, where I learned how people experience and move through physical spaces. That background led me into PR and marketing across the architecture, hospitality, and luxury design industries in New York, where I spent the better part of the past decade telling stories for audiences who care deeply about how things look and feel. Now I design digital products, bringing both of those lenses with me.
Years of translating complex design work into stories that resonate taught me to think about experience from the audience's perspective first. In the industries I worked in, one wrong detail can break the entire perception of quality; I carry that same instinct into product design, where small, intentional decisions about how something responds are what separate a usable product from one people actually enjoy using.
The combination of understanding physical spaces and crafting narratives around them is what draws me to products where the digital and physical worlds overlap, especially in mobility and urban technology. I'm currently based in Tel Aviv, exploring how design can shape the way people interact with their environment.
Photo by Maegan Gindi, shot at my favorite architecturally significant building in New York City (and former hospitality PR client), the TWA Hotel.
Selected Achievements and Other Work
Seven years as a part-time NYC architecture tour guide, and published in Travel + Leisure
Three years as a volunteer community event organizer in
Williamsburg, Brooklyn
Planned and landed a six-month-lead story for a PR design client in the coveted September print issue of Vogue
Interior stylist and decorator
for multiple client homes
From communicating design in the built environment and lifestyle industries...
to creating design interfaces in the digital product world
Photo by Maegan Gindi, shot at my favorite architecturally significant building in New York City (and former hospitality PR client), the TWA Hotel.
As I transition into the world of digital product, I'm focused on building thoughtful, accessible digital experiences that solve real user problems with a User Experience mindset at the forefront. I recently I completed a UX Design bootcamp at General Assembly, where I logged over 500 hours of intensive training in full-cycle UX/UI with emphasis on UI design, user research, usability testing, and rapid prototyping. I delivered both web and mobile design solutions for simulated and real clients, producing hi-fi prototypes and presenting actionable design outcomes.
Leveraging my other educational background in urban design and love for decor, I enjoyed working on mobility/navigation and design-focused projects, including an iOS city navigation app and an enhancement for CitiBike.
Within client work, I enjoy working on design sprints that allow me to immerse myself in getting to know a company in and out. I'm especially excited by the intersection of design, empathy, and usability, and bringing my communication, research skills and creative design instincts with me into every project.
Tools
Skills