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...to prototype

Behind the work

When it comes to client work, I enjoy working on design sprints that allow me to immerse myself in getting to know a company inside and out. I'm especially excited by the intersection of design, empathy, and usability—and bringing my communication, research skills and creative design instincts with me into every project. 

Pivoting... while staying niche

In summer 2025, I completed a three-month UX Design bootcamp at General Assembly, where I logged over 500 hours of intensive training in full-cycle UX/UI with emphasis on UI design, user research, usability testing, and rapid prototyping. I delivered both web and mobile design solutions for simulated and real clients, producing high-fidelity prototypes and presenting actionable design outcomes.

 

Leveraging my background in urban design/ mapping and love for decor, I enjoyed working on navigation and design-focused projects, including an iOS city navigation app and an enhancement for CitiBike.

(Right: Frames from the user flow for CitiBike's "Discovery" simulated Hi-fi prototype) 

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Azrieli Towers
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DAVID BRAHA
Digital Product Designer
Expertise in: UX/UI Design, Project Management, UX Research, Communications
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From communicating design in the physical world...to creating designs in the digital world

With a previous background in PR and marketing for the physical worlds of architecture, design and luxury hospitality industries, I've developed a deep understanding of storytelling, audience needs, and strategic communication—all of which now fuel my passion for human-centered design. As I transition into the world of UX, I'm focused on building thoughtful, accessible digital experiences that solve real user problems—now with a UX mindset at the forefront. 

(L to R: Design publications I worked with in my PR career; One of the architecture photoshoot coordination projects in Brooklyn I worked on in my marketing role (photo credit: Richard Barnes; TWA Hotel - a pillar of my PR career since 2019 (photo credit: TWA Hotel)

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