With multiple options at his fingertips, Sam loves to switch up his fitness and wellness routines in the city. He enjoys using fitness apps to track his progress, but he finds it a bit tough to stay motivated when sticking to a particular exercise/wellness routine.
Sam needs a consistent, simple way to plan and track a variety of routines so that he won’t struggle to complete long term wellness goals:
Motivations
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Values exercise and diet equally when it comes to maintaining his fitness.
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Is motivated by having clear routines, goals, and rewards.
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Is motivated by tracking their routines and seeing his progress over time.
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Will decide what exercise he does based on affordability.
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Is more engaged when he participates a variety of unique activities over time.
Habits
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Uses fitness apps during workouts to track his progress.
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Enjoys exercising socially, but prefers to do some activities alone.
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Enjoys casual fitness challenges that aren’t overly structured, formal, or too large in scale.
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Works out a few times a week, with varying locations and exercise types to stay engaged.
Needs and Goals
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“I like to have a routine, but sometimes it’s hard to maintain it when life gets complicated.”
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“I would love to be able to access a routine that’s not intimidating when it comes to my current health”
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“I could use a simple, clear and intuitive way to track my fitness without wasting my time.”
Frustrations
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Struggles keeping a consistent fitness routine.
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Finds it difficult to stay consistent because of cost or health concerns.
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Has trouble starting/planning his wellness journey.